Marketing Environment
Marketing Environment
With the advent of the Internet wave,it spawned various segments such as medical diagnosis,personal care,treatment.So we enter the intelligence era of remote reservation,telemedicine,chronic disease monitoring,and large data integration solutions to change the existing medical and health service model.Mobile health market is bound to set off a new round of investment booom.
2011-2017 The Mobile Medical(service)Marketing Status
IIMedia Research data shows that in 2012 Chinese mobile health market reached 1.86 billion RMB,an increase of 17.7%over the previous year,Expected to end 2017 Chinese mobile health market will exceed ten billion RMB,reaching 12.53 billion RMB,the annual compound growth rate of over 70%.
IIMedia Research analysis detects that,with the decelopment of the domestic mobile Internet,public concern about medical health,mobile health will get some growth,but many medical institutions and the Government's concept of mobile applications,cloud computing will be some time before guidance and education and is expected to achieve rapid growth in 2015.
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